NZ House & Garden
NZ House & Garden turns 28 this year.
Market leading magazine NZ House & Garden continued its upward trend with a big jump in the latest readership figures. The title is up 15.4 per cent year-on-year – 55,000 new readers – according to the latest Nielsen National Readership Survey for the year-ending Q4 2021. The increase means NZ House & Garden now reaches a whopping 412,000 readers every month.
“NZ House & Garden turns 28 this year and that amounts to a lot of trust built up in the brand; trust that every month it will deliver New Zealand’s most beautiful, interesting and inspirational homes and gardens from across the country. A rise of 55,000 readers is evidence of this,” says editor Naomi Larkin.
Despite the diverse platforms vying for our attention, magazines still attract quality time and focus, Naomi says.
The passion that people have for their favourite magazine has increased as readers continue to spend more time at home and so look to NZ House & Garden for ideas and inspiration, she says.
“NZ House & Garden has broadened and strengthened its offering with special features focusing on practical aspects such as heating, kitchen and bathroom renovations, an amazing food section, as well as shopping ideas, new store alerts and the latest products. It’s a complete lifestyle read.”
Other magazine titles within the home sector have not seen the same increase in readership. NZ Life & Leisure dropped by 7.7 per cent year-on-year to 83,000 and Your Home and Garden remained steady at 101,000.
“Our strength lies in telling the stories of Kiwis nationwide, always having the most extraordinary images and attracting the country’s top writers,” Naomi says.
Stuff’s entertainment title, The TV Guide, also saw a rise in the latest readership figures – up 17.7 per cent year-on-year. The TV Guide now has a weekly readership of 359,000.
Editor Julie Eley says: “In a crowded TV and streaming market, people trust us to cut through the clutter and highlight exactly what is worth watching. The more streaming services that come on line the more essential we become.”
SOURCE: Nielsen CMI Q121-Q421 All People aged 15+